Appficiency International

Manila Office

The Philippines holds a special place in Appficiency’s history: it was the first location outside of North America to have a physical office!

From the arrival of the first team member in 2016, it has now grown into an Emerging Global Delivery Center supporting both North American and Asia Pacific client engagements – Advisory, Implementation, Project Management, and Development.

Appficiency Philippines provides NetSuite solutions and expertise in Implementation, Consulting, and Development, and caters to several industries particularly Advertising, Media & Publishing (AMP), Wholesale Distribution, Manufacturing, Services and Construction.

Melissa Tecson, Senior Consultant

Melissa leads Appficiency’s Emerging Global Delivery Center in the Philippines. Born and raised in the Philippines, Melissa graduated with an Engineering degree from De La Salle University in 2006 and has built her career in the IT industry.

Much of Melissa’s work focuses on developing local teams serving clients from the American, Middle Eastern, and Asia Pacific regions across key industries such as manufacturing, technology, government, aviation, and services. Her experience includes working as a PH delivery leader for a large IT company having served Fortune 500 clients in the North American region, as well as a country general manager running a PH Delivery Center of a mid-sized IT company, supporting global clients and responsible for growing the business within the Asia Pacific region.

Her years of client work extend across Application Development, Application Management, Emerging Technologies, Custom Solutions, and Technology Consulting. She has shepherded clients to reduce IT costs by designing application management delivery models with a focus on offshoring to support their application landscape, and by establishing and refining their IT processes to gain efficiencies. She has also served as a consultant for startup companies that are investing and expanding their footprint in the Philippines, and has become a keen advisor on market entry strategies, growth, and establishing local operations and presence in the country.

Deeply rooted in her home country, she chose to return and stay after completing her post-graduate degree from Carnegie Mellon University. Her faith and pride in Filipino talent have been one of her motivations in pursuing a career that allowed her to help Filipinos establish a positive reputation in the IT industry. 

Marlon Villarama, SBC

Marlon is an SBC for Appficiency, specializing in systems integrations and NetSuite Customization. Graduating with a degree in Applied Physics from the University of the Philippines, he steered his career to become a software developer, and eventually built a career in technology that has now spanned more than 18 years.

Before joining Appficiency, he worked for Oracle NetSuite where he focused on delivering and optimizing NetSuite customizations and systems integrations. As a Technical Consultant, he has worked with top-tier customers and partners across multiple industries like logistics, finance, manufacturing, and retail. He has also led a team of Technical Consultants in delivering solutions and supporting clients in the North America region.

As a self-taught developer, he has successfully built full-stack web applications for startup companies in the medical, BPO, and fashion industries. His work has included building an online portal for a US-based clearing house servicing medical practitioners in the US, as well as designing and creating multiple systems for a PH-based startup BPO company.

Distinctly energetic, resourceful, and tenacious, Marlon takes enormous pride in infusing his creativity into his output. His passion shows when discovering new and exciting ways to perfect his craft and help elevate his peers. 

Tey Ortiz, Head of HR

Tey currently serves as the Head of Human Resources for Asia Operations and is highly involved in leading many global HR initiatives. She is a hands-on, energetic, and dynamic professional with 20+ years of HR Generalist experience in different industries: IT, Automotive, Retail, Energy, Property Management and the Academe. Her areas of expertise include HR Business Partnerships, HR Operations, Employee Engagement and Talent Acquisition and Management. 

Before joining Appficiency, Tey was an integral part of a cloud technology company in the Philippines, helping them grow from 60 employees to 1800, with a minimum of 10% attrition rate during her last 5 years. Additionally, she worked on mergers and acquisitions for the same company for its Thailand branch, ensuring continuous business delivery and reducing cost. 

One of Tey’s major talents is the ability to steer leadership into being more effective, motivated, and successful, something she proved by building Women’s Leadership and Manager Certification Programs. She has been instrumental in establishing female leadership roles in her two previous companies, paving the way for support, coaching and mentoring to all leaders, particularly women.

Tey holds a Master of Science Degree in Psychology, majoring in Industrial and Organizational Psychology, from De La Salle University in Manila, and a Bachelor’s Degree in Psychology from the University of Santo Tomas. She is also a certified Development Dimensions International (DDI) Facilitator and a Certified Professional Behavioral Analyst. 

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