Our People

If you were to list all the qualities of focused and dedicated leadership, Paul McDonagh, Principal of US Operations, would tick all the boxes. He is the epitome of integrity, has an incredible ability to delegate, maintains gratitude and influence, and possesses great communication skills. Joining the fold in 2015, Paul currently lives in Denver, USA, but was born and raised in Ontario, Canada.

Knowing the in’s and out’s of the NetSuite platform like the back of his hand, Paul is the go-to source for trends and opportunities on the sales front. He leads and directs the sales team for appficiency, and is in charge of client and prospect interaction and procurement in not only the North American market, but his contributions are global as well. Additionally, Paul is instrumental in overseeing the company’s ongoing expansion efforts into emerging markets and is known for driving brand growth on a marketing level, maximizing global operational excellence, and delivering solid financial performance for appficiency as a whole.

Fortunate to live among the beautiful mountains of Colorado, Paul seeks out adventure whenever possible. He loves to do anything outdoors and is happy to ski, bike, hike and camp any time, any day.

Mike Diep joined appficiency’s leadership team in 2018 and has quickly become a vital and key contributor to the everyday functioning and continuity of its operations. Currently serving as CFO, he has focused on global growth through platform, industry and geographical expansion. Over this period of time, Mike has been most grateful to witness a deliberate alignment in his personal core values with the company: eternal optimism and continuous learning.
Looking toward the future, Mike only sees positive outcomes for the appficiency family. He knows we will continue to focus on providing the best learning environment for all our team members so that they can further pursue whatever passions and opportunities are presented to them.

Born and raised in Mumbai, India, Devang Desai’s international knowledge and expertise have proven vital to the appficiency family. He’s known as a go-getter and shrewd businessman, capable of managing large and small projects with the agility of a ninja. His dossier contains over 800 hours of Customer Solutions designed and over 100 successful appficiency projects completed. Previous to joining the team, Devang was part of a team that built ERP systems for manufacturing and distribution companies, an experience that positively contributed to his present position as VP of Professional Services.

Throughout his 5+ years at appficiency, Devang has built a reputation for developing complex solutions for the NetSuite platform, nurturing new business models for rapid company expansion, and leading build-out for forward-thinking, customer-faced projects. He embraces appficiency’s core values of integrity, transparency, and innovation, and repeatedly proves solid trustworthiness for establishing and maintaining profitable business services.

You will find Devang on his days off binge-watching his favourite TV shows, listening to music, and supporting Chelsea FC. He can boast that he has never missed a match in 14 years! Important note: if Chelsea is playing, and he has to record to watch later, do not share the score before he has a chance to see it… he’s not very forgiving of spoilers.

Morteza currently is located in our Toronto office, and leads our construction sector as Director of Delivery. Impressively, he has over 20 years of experience in IT and Construction industries, and 12 years of experience in teaching 50+ courses. He has successfully led the implementation of 350+ Construction ERP projects and trained 5000+ individuals in his years of service.

Joining the appficiency team as the US Director of Delivery in 2019, David Lindmier stands at the forefront of one of the fastest moving global technology trends: NetSuite cloud services. A genuine and proven leader, he not only delivers a niche NetSuite working experience and perspective but also lends visual panorama into marketing initiatives and sales.

Before working at appficiency, David worked as the CTO/CIO of InteriorWorx, where he brought seven diverse companies onto a single NetSuite ERP instance. As a former member of the NetSuite Customer Advisory Board (CAB) for Manufacturing & Distribution, David has additionally participated in the NetSuite Customer Panel at SuiteWorld 2018. Further, he is a previous founder and CEO of an Inc 500 ranked eCommerce business and has an MBA from the University of Chicago’s Booth School of Business.

His collective business and technology experience has allowed him to become a trusted advisor to a large portfolio of appficiency clients, from small venture-backed startups to Fortune 500 companies.

When not sitting behind his desk in our Denver office, you will find David enjoying time with his family in Utah’s scenic mountain terrain.

There is something to be said about a man who is immensely skilled at shepherding team projects with boundless fortitude and expertise, while at the same time doing so with kindness, integrity, and sincerity. Manish Kanjikar, Director of Delivery for Asia, has been part of the appficiency team since 2019 and has proven himself to be a vital resource in the ever-growing Asian market. He demonstrates leadership and tenacity in client interactions for cloud-based financials and ERP software suites and has strengthened appficiency’s goal in advancing our commitment to Asia with a progressive global product, state-of-the-art channel partnerships, and new customer engagements. He is tapped into Singapore’s world-class NetSuite infrastructure, demand for cloud-based computing, and end-to-end business process, which he combines with a clear understanding of Asia’s ever-changing demands of customer subsidiaries.

Brent Hughes is a globally experienced, values-driven business leader within the Supply Chain management sector, with a impressive track record of excellence in every company he has worked with. He joined the Appficiency as CRO/COO  in January 2022 after living in Australia for 5 years, where he helped build a 3PL logistics business before selling it to Shell Retail, Australia.

Further, prior to joining Appficiceny, Brent played an instrumental leadership role in  Capgemini Consulting, a  retail practice and supply chain consultancy over a 6 year period. His impressive dossier includes as well the selling of 2 different software businesses in Tangible Asset Management and Mortgage Software.

On a personal note, when not at the office, you will often find Brent at his Georgian Bay cottage  either in the summer spending time kiteboarding, surfing, wake skating, or in the winter, skiing and snowboarding! If that doesn’t keep him busy enough, Brent also coaches football, hockey, and lacrosse for his 2 sons.

Perihan Eid joined the Appficiency fold in July of 2021, and is a vital member of  our Toronto office leading the Human Capital Management team. With more than 20 years of experience in Human Resources, Perihan has worked with local and multinational firms in Canada and the Middle East. She has a passion for building and developing strong teams that support organizations in reaching their goals.

Perihan actively influences organizational change, developing and implementing innovative strategies in support of Appfiency’s global teams. She has the ability to transcend conventional management practices, and generate immediate and long-term results to transform traditional HR ideologies into  progressive,value-added organizational success.Top to bottom, she has been a major force in Appficiency’s culture, structure, and business alignment.

The best way to describe Ryan Baca is an undisputed leader. His ability to absorb challenges through intuitive listening and thoughtful analysis, and then apply his significant experience and body of learning to achieve successful outcomes is unmatched. Ryan loves to compete to win, especially if winning is possible for the entire supply chain.

His visionary perspective has earned him opportunities to work at a number of international leading edge companies such as Accenture, Molson Coors and Agile 1 before starting a multimillion dollar professional services firm. Ryan  joined Appficiency as Associate Principal in 2020.

If his impressive business dossier wasn’t enough, Ryan also speaks English, Spanish and Italian. When not in the office, you will find him enjoying time with his wife Melissa and daughter Alexandra.  He is an avid sports enthusiast, and enjoys the outdoors whenever he can.

John Crossley joined the Appficiency fold in 2023, and comes armed with over 20 years of strategic sales direction, a focused vision for the future, growth game plans, and a detailed performance record.

As a seasoned professional with more than 10 years at NetSuite experience,  John not only has been a perennial winner of NetSuite’s President’s Club award but went on an OG founder of NetSuite’s Sales Enablement program, John was North America East Sales Manager for the GB Direct team, and as well an OG for the NetSuite Alliance team.

His solidarity and rapport is strong with NetSuite teams, and he is a well-informed veteran  in all micro verticals ranging from Software, Professional Services, Fintech, Health Care all the way through complex Wholesale Distribution Manufacturing.  John’s deep understanding of business processes and acumen was gained as a long-time consultant prior to joining NetSuite, which has led to countless implementations, and over 150 companies Go-Lives.  Fun Fact: In 2008 he self implemented his 1st CRM sale without NSPS just 27 days after joining NetSuite’s Sales Team.

In his spare time, you’ll have a hard time catching up to John! An avid sportsman, summers consist of biking, and hiking, and in winter you’ll be lucky to find him racing down the ski hills in Whistler. Heads up: don’t ask him about his coveted banana bread recipe… It’s a family secret.

When did you join Appficiency?
I was already a huge fan of the company & the people prior to joining so when the opportunity came up to join Appficiency, it was impossible to refuse.  Joined Appficiency in June 2022; however, been working with Appficiency since March 2017 as a customer.  First met Johnny & Anand in the basement office and have been amazed at how quickly & successfully Appficiency has grown in such short time!

Why do you like working at Appficiency?
Appy supports a very collaborative, respectful, open and fun-loving culture that allows individuals to feel supported, engaged, and valued.  Every voice is heard, every opinion counts, and best of all, if you need help there are plenty of people around to help in every way.  Career development & continuous learning are part of day-to-day life and leadership team is extensively engaged in mentoring people & supporting their growth.  I love working with a diverse group of clients with unique business requirements, ability to deliver solutions to their challenges gives a sense of achievement at the end of the day, that I value a lot.

What do you do in your spare time?
When not working I love spending time with my family, take road trips, long drives (have significantly reduced since COVID), and listening to Punjabi & Bollywood music.