Our People

If you were to list all the qualities of focused and dedicated leadership, Paul McDonagh, Principal of US Operations, would tick all the boxes. He is the epitome of integrity, has an incredible ability to delegate, maintains gratitude and influence, and possesses great communication skills. Joining the fold in 2015, Paul currently lives in Denver, USA, but was born and raised in Ontario, Canada.

Knowing the in’s and out’s of the NetSuite platform like the back of his hand, Paul is the go-to source for trends and opportunities on the sales front. He leads and directs the sales team for appficiency, and is in charge of client and prospect interaction and procurement in not only the North American market, but his contributions are global as well. Additionally, Paul is instrumental in overseeing the company’s ongoing expansion efforts into emerging markets and is known for driving brand growth on a marketing level, maximizing global operational excellence, and delivering solid financial performance for appficiency as a whole.

Fortunate to live among the beautiful mountains of Colorado, Paul seeks out adventure whenever possible. He loves to do anything outdoors and is happy to ski, bike, hike and camp any time, any day.

Mike Diep joined appficiency’s leadership team in 2018 and has quickly become a vital and key contributor to the everyday functioning and continuity of its operations. Currently serving as CFO, he has focused on global growth through platform, industry and geographical expansion. Over this period of time, Mike has been most grateful to witness a deliberate alignment in his personal core values with the company: eternal optimism and continuous learning.
Looking toward the future, Mike only sees positive outcomes for the appficiency family. He knows we will continue to focus on providing the best learning environment for all our team members so that they can further pursue whatever passions and opportunities are presented to them.

Born and raised in Mumbai, India, Devang Desai’s international knowledge and expertise have proven vital to the appficiency family. He’s known as a go-getter and shrewd businessman, capable of managing large and small projects with the agility of a ninja. His dossier contains over 800 hours of Customer Solutions designed and over 100 successful appficiency projects completed. Previous to joining the team, Devang was part of a team that built ERP systems for manufacturing and distribution companies, an experience that positively contributed to his present position as VP of Professional Services.

Throughout his 5+ years at appficiency, Devang has built a reputation for developing complex solutions for the NetSuite platform, nurturing new business models for rapid company expansion, and leading build-out for forward-thinking, customer-faced projects. He embraces appficiency’s core values of integrity, transparency, and innovation, and repeatedly proves solid trustworthiness for establishing and maintaining profitable business services.

You will find Devang on his days off binge-watching his favourite TV shows, listening to music, and supporting Chelsea FC. He can boast that he has never missed a match in 14 years! Important note: if Chelsea is playing, and he has to record to watch later, do not share the score before he has a chance to see it… he’s not very forgiving of spoilers.

Morteza currently is located in our Toronto office, and leads our construction sector as Director of Delivery. Impressively, he has over 20 years of experience in IT and Construction industries, and 12 years of experience in teaching 50+ courses. He has successfully led the implementation of 350+ Construction ERP projects and trained 5000+ individuals in his years of service.

When did you join Appficiency?
I was already a huge fan of the company & the people prior to joining so when the opportunity came up to join Appficiency, it was impossible to refuse.  Joined Appficiency in June 2022; however, been working with Appficiency since March 2017 as a customer.  First met Johnny & Anand in the basement office and have been amazed at how quickly & successfully Appficiency has grown in such short time!

Why do you like working at Appficiency?
Appy supports a very collaborative, respectful, open and fun-loving culture that allows individuals to feel supported, engaged, and valued.  Every voice is heard, every opinion counts, and best of all, if you need help there are plenty of people around to help in every way.  Career development & continuous learning are part of day-to-day life and leadership team is extensively engaged in mentoring people & supporting their growth.  I love working with a diverse group of clients with unique business requirements, ability to deliver solutions to their challenges gives a sense of achievement at the end of the day, that I value a lot.

What do you do in your spare time?
When not working I love spending time with my family, take road trips, long drives (have significantly reduced since COVID), and listening to Punjabi & Bollywood music.

Brent Hughes is a globally experienced, values-driven business leader within the Supply Chain management sector, with a impressive track record of excellence in every company he has worked with. He joined the Appficiency as CRO/COO  in January 2022 after living in Australia for 5 years, where he helped build a 3PL logistics business before selling it to Shell Retail, Australia.

Further, prior to joining Appficiceny, Brent played an instrumental leadership role in  Capgemini Consulting, a  retail practice and supply chain consultancy over a 6 year period. His impressive dossier includes as well the selling of 2 different software businesses in Tangible Asset Management and Mortgage Software.

On a personal note, when not at the office, you will often find Brent at his Georgian Bay cottage  either in the summer spending time kiteboarding, surfing, wake skating, or in the winter, skiing and snowboarding! If that doesn’t keep him busy enough, Brent also coaches football, hockey, and lacrosse for his 2 sons.

The best way to describe Ryan Baca is an undisputed leader. His ability to absorb challenges through intuitive listening and thoughtful analysis, and then apply his significant experience and body of learning to achieve successful outcomes is unmatched. Ryan loves to compete to win, especially if winning is possible for the entire supply chain.

His visionary perspective has earned him opportunities to work at a number of international leading edge companies such as Accenture, Molson Coors and Agile 1 before starting a multimillion dollar professional services firm. Ryan  joined Appficiency as Associate Principal in 2020.

If his impressive business dossier wasn’t enough, Ryan also speaks English, Spanish and Italian. When not in the office, you will find him enjoying time with his wife Melissa and daughter Alexandra.  He is an avid sports enthusiast, and enjoys the outdoors whenever he can.

Perihan Eid joined the Appficiency fold in July of 2021, and is a vital member of  our Toronto office leading the Human Capital Management team. With more than 20 years of experience in Human Resources, Perihan has worked with local and multinational firms in Canada and the Middle East. She has a passion for building and developing strong teams that support organizations in reaching their goals.

Perihan actively influences organizational change, developing and implementing innovative strategies in support of Appfiency’s global teams. She has the ability to transcend conventional management practices, and generate immediate and long-term results to transform traditional HR ideologies into  progressive,value-added organizational success.Top to bottom, she has been a major force in Appficiency’s culture, structure, and business alignment.